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Bourbon Real Talk™


Bourbon: Real Talk is a podcast where the host Randall Sullivan sits down with a guest over a drink and listens to their story. The purpose of the show is to used whiskey's connective nature to bring people together who might not have otherwise formed a relationship. We are building cultural bridges one drink at a time.

Dec 18, 2020

With so many brands touting some new production method that makes the whiskey taste old or better how do consumers know what to believe? Nick Scarff is a bioengineer with Next Century Spirits.  In this episode, we discuss techniques that show promise and discuss some parameters for consumers to be able to evaluate on their own what is true innovation and what is marketing hype.
 
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