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Bourbon Real Talk

Bourbon: Real Talk is a podcast where the host Randall Sullivan sits down with a guest over a drink and listens to their story. The purpose of the show is to used whiskey's connective nature to bring people together who might not have otherwise formed a relationship. We are building cultural bridges one drink at a time.

Nov 6, 2020

The boom in American whiskey caused an explosion of growth in the form of new whiskey producers and new brands by old producers. Many of these brands have unknown origins despite their prices being extraordinarily high.This piece is an attempt at making sense of the new brands market for consumers who have not done enough research to know the true origin story of every brand. Every whiskey enthusiast needs to know this information to avoid getting duped into an unwise purchase!
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